CLIENT
1 Hotels
SERVICES
BRAND IDENTITY REFRESH
PHOTOGRAPHY STRATEGY
ART DIRECTION
CAMPAIGN IDENTITY
1 Hotels’ updated brand platform, Where Nature Leads, transpired through the brand strategy, tone of voice, and visual identity. Leading the brand’s visual refresh meant the creative needed to be immersed in nature, or convey that feeling. The photography strategy, graphic elements, typographic treatment, color application and motion design techniques are all focused on bring nature into the composition in creative ways.
Agency: Cummins&Partners NYC
BRAND IDENTITY REFRESH
PHOTOGRAPHY STRATEGY
ART DIRECTION
CAMPAIGN IDENTITY
1 Hotels’ updated brand platform, Where Nature Leads, transpired through the brand strategy, tone of voice, and visual identity. Leading the brand’s visual refresh meant the creative needed to be immersed in nature, or convey that feeling. The photography strategy, graphic elements, typographic treatment, color application and motion design techniques are all focused on bring nature into the composition in creative ways.
Agency: Cummins&Partners NYC
