Moxy Hotels underwent a little bit of a glow up. A new voice, fresh photography, updated colors, new patterns and a cleaner lightbox, it’s still the same playful moxy, with a more modern, inclusive and refined identity. My team was tasked with refreshing all Moxy’s collateral, directing a photoshoot, and developing new brand style guidelines.

Photographer: Daniela Federici
Creative Director: Sean Cummins
Designer: Hali Pollard
Copy Writer: Pepa Cummins