CLIENT
Moxy Hotels
SERVICES
BRAND IDENTITY REFRESH
PARTNERSHIP
PHOTOGRAPHY
CAMPAIGN IDENTITY
Moxy Hotels glowed up. A new voice, fresh photography, updated colors, patterns and a cleaner lightbox, it’s still the same playful Moxy, with a more modern, inclusive and grown-up identity. My team was tasked with refreshing all Moxy’s collateral, directing a photoshoot, and developing new brand style guidelines.
After kicking off the new brand identity, Moxy partnered with astrology brand, Sanctuary. We developed a visual identity for the partnership campaign to be activated across all on-property collateral and influencer events.
As seen on Forbes, Nylon, and Marriott News.
Agency: Cummins&Partners NYC
BRAND IDENTITY REFRESH
PARTNERSHIP
PHOTOGRAPHY
CAMPAIGN IDENTITY
Moxy Hotels glowed up. A new voice, fresh photography, updated colors, patterns and a cleaner lightbox, it’s still the same playful Moxy, with a more modern, inclusive and grown-up identity. My team was tasked with refreshing all Moxy’s collateral, directing a photoshoot, and developing new brand style guidelines.
After kicking off the new brand identity, Moxy partnered with astrology brand, Sanctuary. We developed a visual identity for the partnership campaign to be activated across all on-property collateral and influencer events.
As seen on Forbes, Nylon, and Marriott News.
Agency: Cummins&Partners NYC
